Our story

Made for little moments that matter

Zoe & Co five-piece silicone feeding set styled on a family dining table
Close-up detail of the silicone feeding set
Family mealtime lifestyle image

Zoe & Co was inspired by our daughter, Zoe, and the everyday moments that come with raising a little one. From first tastes and messy mealtimes to small family routines, we wanted to create baby essentials that feel practical, thoughtful and beautiful enough to become part of everyday family life.

"As parents, we understand that feeding time can be exciting, rewarding and sometimes very messy."

Our reason for starting

Why we created Zoe & Co

We created Zoe & Co to offer simple baby products that help make everyday routines easier for parents while keeping little ones comfortable. Our first product is a five-piece silicone feeding set, designed to bring together the essentials parents need for mealtimes in one coordinated set.


What we stand for

The thinking behind every product

Practical by design

Products created for real everyday routines, not just for the shelf.

Made for little hands

Soft, comfortable designs suitable for growing babies.

Easy for parents

Simple to use, clean and store because you have enough to think about.

Thoughtfully selected

We only make products we'd feel comfortable using with our own family.


The name behind the brand

Named after our daughter

Zoe & Co is named after our daughter, who inspired us to create a brand centred around childhood, family and the little moments parents remember most. Although we are beginning with one feeding set, our aim is to gradually build a trusted collection of practical baby and toddler essentials.


Growing with your family

We are at the beginning of our journey, and every order means more to us than simply making a sale. It means another family has chosen to make Zoe & Co part of their everyday moments.

Thank you for supporting our small family-run business.

With love, Zoe & Co